Effectiveness is key for true productivity

Last week, I mentioned that increasing efficiency is one of the main ways you can become more productive.

The problem with efficiency is that many people focus too much on it and not nearly enough on effectiveness, the other critical piece of the puzzle.

True productivity requires both, but effectiveness is much more important and valuable than efficiency. It’s great to be efficient while you work and get a lot of stuff done, but in the end, it won’t make any difference unless you choose the right things to work on.

Without effectiveness, efficiency is irrelevant. That’s why management guru Peter Drucker says that effectiveness is the critical quality that distinguishes goal achievers from everyone else.

True achievement is not just about getting things done. Much more important than how much “stuff” you get done is whether your actions are helping you create the results you truly want in your business and your life.

True achievement is about doing things that are significant, meaningful, and that will make a difference in your life. It’s about pursuing goals and completing projects that lead you toward a happier, more balanced, and more fulfilled life.

One of the best ways to increase your effectiveness in the short-term is through prioritizing and weekly planning, which helps you choose the right things to work on so you can get them done efficiently when the time comes.

But true effectiveness also means that you can connect your daily actions to something bigger, like your goals, your vision, or your purpose in life. That’s how you make sure that you are truly doing the things that matter most to you.

To increase your effectiveness in the short-term, ask yourself regularly, “What am I ultimately trying to accomplish?” “What’s the best use of my time this week?” and “What do I need to do to move closer to my goals?”

Longer term, you’ll want to consider your goals and what you want your life to be like 5 or 10 years down the road. To get started with that process, I recommend you look at my Goals To Action training programs.



  1. samuel ofori says:

    please i need help on this ( IS possible for project manager to improve his time management skills by knowing the enegy cycle of his people ? can this energy cycle be function of the hour of the day to day of the week or whether overtime is required ? i need ideas

  2. adithya gani says:

    superb……nice words
    these r nice tools to make the intelligence stronger and stronger
    thanks for the wonderful post…….